Question

A television ad for Volkswagen features several nervous teens examining the damage immediately following a car accident, and the message, 'Your parents can only kill you if you're OK.' Marketers at Volkswagen are attempting to appeal to consumers' __________ needs.

a) Physiological
b) Safety
c) Social
d) Personal

Answer 1

The marketers at Volkswagen are attempting to appeal to consumers' safety needs and personal needs.

Step-by-step explanation:

The marketers at Volkswagen are attempting to appeal to consumers' Safety needs. In Maslow's Hierarchy of Needs, safety needs are the second level of needs. These needs include protection from harm, danger, or threat. By emphasizing the idea that their cars provide protection and safety, Volkswagen is appealing to consumers' safety needs.

Furthermore, the ad also appeals to consumers' Personal needs. Personal needs relate to self-esteem, self-confidence, and personal growth. The message in the ad suggests that Volkswagen cars can give teenagers a sense of independence and control over their own lives, which can contribute to their personal needs.