Question

Satisfaction or dissatisfaction affects consumer communications; while the satisfied buyer typically tells about three other people about her experience, the dissatisfied buyer:

a. usually tells no one except the company.
b. tells only one or two.
c. is often too embarrassed about the situation to tell anyone.
d. is likely to complain to about nine people.

Answer 1

Dissatisfied consumers tend to share their negative experiences with approximately nine people, reflecting the significant impact of dissatisfaction on consumer communication.

Step-by-step explanation:

The question concerns how consumer satisfaction or dissatisfaction influences communication about a purchase or experience with a product. When a consumer is satisfied, they will typically share their positive experience with around three people. However, when a consumer is dissatisfied, the common behavior is to communicate their dissatisfaction to approximately nine people. This pattern emphasizes how powerful negative experiences can be in influencing consumer behavior and the flow of market information.

Satisfaction or dissatisfaction can have an impact on consumer communications. According to the given information, a satisfied buyer typically tells about three other people about her experience, while a dissatisfied buyer is likely to complain to about nine people.