Final answer:
The rows in a market-product grid represent opportunities for efficiency in terms of product grouping, market segmentation, sustainable synergies, and supplier synergies.
Step-by-step explanation:
Running horizontally across a market-product grid, each row represents an opportunity for efficiency in terms of:
- Product grouping: This refers to the arrangement and categorization of products in a logical manner, allowing for easier management and marketing.
- Market segment: This pertains to identifying and targeting specific groups of customers with similar needs and preferences, enabling more tailored marketing strategies.
- Sustainable synergies: This involves finding ways to create mutually beneficial relationships between different components of a business, such as using waste from one process as raw materials for another.
- Supplier synergies: This refers to optimizing relationships with suppliers to ensure a smooth supply chain, minimize costs, and improve overall efficiency.
In summary, the rows in a market-product grid represent opportunities for efficiency in terms of product grouping, market segmentation, sustainable synergies, and supplier synergies.