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Kitchen World's strategy of organizing its offerings in store locations based upon cooking activities, such as grouping baking items together, falls under:

a) Product Clusters
b) Product Groupings
c) Segment Groupings
d) Lifestyle Merchandising

1 Answer

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Final answer:

Kitchen World's strategy falls under 'd) Lifestyle Merchandising', which aims to align products with customer habits and lifestyles, enhancing the shopping experience and encouraging repeat visits.

Step-by-step explanation:

The strategy of Kitchen World organizing its offerings in store locations based upon cooking activities, such as grouping baking items together, falls under d) Lifestyle Merchandising. This approach considers how products align with customer habits and lifestyles, creating an environment where shoppers can easily find and purchase items related to a particular activity.This tactic is linked to the concept of place-product-packaging, where the physical layout and organization of products can influence the shopping experience. Major grocery stores often employ a similar strategy by organizing into departments that cater to food categories. By creating a predictable and comfortable environment, stores aim to encourage repeat visits, something that has been effectively utilized in many service industries including hotels and chain restaurants.

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