Question

In which of the following examples are external secondary data being gathered?

a) Managers at Fortran Foods analyze e-mails from customers to gather marketing insights.
b) Marketers conduct a focus group to understand the health concerns of older people.
c) Marketers at Toys, Inc. visit preschools to observe young children using their products.
d) A manager calls customers to collect information on their purchase patterns at his store.
e) A manager purchases a research report on the hiring practices of Fortune 500 companies.

Answer 1

A manager purchasing a research report on the hiring practices of Fortune 500 companies is an example of gathering external secondary data. Other options are examples of primary data collection methods.

Step-by-step explanation:

In the context of the question, the correct answer is:e) A manager purchases a research report on the hiring practices of Fortune 500 companies.This is an example of gathering external secondary data, as it involves obtaining data that has been collected by someone outside of the organization and is being used for a purpose other than the one it was originally intended for. Secondary data analysis can be very beneficial, not only saving time and money but also potentially adding depth to a study through the interpretation of existing data. For comparison, the other options provided (a, b, c, and d) would be considered primary data collection methods as they involve gathering new information directly for the specific purpose of the study in question.