Question

Which of the following is true of information technology?

a) Information technology can be used to retrieve data only from internal sources.
b) Information is usually stored in databases, which collectively form a data warehouse.
c) Information technology is mainly used in the last step of the marketing research approach.
d) Information technology always generates qualitative results.
e) information technology can be used to retrieve data only from external sources.

Answer 1

Information technology facilitates the storage of data in databases that form a data warehouse and can retrieve data from both internal and external sources, producing qualitative and quantitative results.

Step-by-step explanation:

Among the statements regarding information technology, the true fact is that information is usually stored in databases, which collectively form a data warehouse. Information technology can be utilized to retrieve both internal and external data sources, providing organizations with the ability to gather, analyze, and use data to drive decisions and strategies.

Moreover, information technology does not exclusively produce qualitative results; instead, it can generate both qualitative and quantitative outcomes depending on the type of analysis conducted and the nature of the data processed.