Question

Which of the following is an example of a single product with multiple market segments?

a) Reebok makes tennis shoes, running shoes, walking shoes, and Weeboks.
b) Reach Toothbrush is available in a soft, medium, and hard bristle for adults and kids.
c) Kellogg's and Post both make bran cereals with raisins to reach health-conscious consumers.
d) Residence Inn only offers suites that are larger than traditional hotel rooms, appealing to both business travelers and families with childeren.

Answer 1

The Reach Toothbrush available in different bristle types and for different age groups represents a single product with multiple market segments, showcasing product differentiation and monopolistic competition.

Step-by-step explanation:

Among the given examples, an example of a single product with multiple market segments is b) Reach Toothbrush is available in a soft, medium, and hard bristle for adults and kids. This illustrates how a company can create variations of a single product (toothbrushes) to cater to different preferences and needs (soft, medium, hard bristles) and for different demographic groups (adults and kids). It's a demonstration of product differentiation within monopolistic competition, where a variety of similar but not identical products are offered by numerous firms, giving each a mini-monopoly on its specific offering and maintaining competitive conditions.