Question

There are five steps involved in segmenting and targeting a market. What should a marketer do once he or she has grouped both potential buyers and products to be sold?

a. Execute marketing program actions.
b. Develop a market-product grid and estimate size of markets.
c. Identify market needs.
d. Take marketing actions to reach the target market.

Answer 1

Once potential buyers and products have been grouped, a marketer should execute marketing program actions.

Step-by-step explanation:

Once a marketer has grouped both potential buyers and products to be sold, the next step is to execute marketing program actions. This involves implementing the marketing strategy and tactics that have been developed based on the segmentation and targeting process.he next step is to execute marketing program actions. This involves implementing the marketing strategies and tactics that have been developed to reach and appeal to the selected target market. This may include advertising, promotions, pricing strategies, distribution channels, and other elements of the marketing mix.