Final answer:
Positioning refers to the place a product occupies in consumers' minds based on important attributes relative to competitive products.
Step-by-step explanation:
Positioning refers to the place a product occupies in consumers' minds based on important attributes relative to competitive products.
It is a marketing strategy that involves creating a distinctive and desirable image for a product or brand in the minds of consumers. This is done by highlighting specific attributes or benefits that differentiate the product from competitors.