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What are the roles of media in risk comm?

a) Transmitting information
b) Shaping public perception
c) Influencing behavior
d) All of the above

User Rindeal
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Final answer:

The media plays an integral role in risk communication by transmitting information, shaping public perception, and influencing behavior. It is central to the democratic process and public safety, as it informs, connects, and engages citizens and government alike.

Step-by-step explanation:

The roles of media in risk communication include transmitting information, shaping public perception, and influencing behavior. As such, the correct answer to the student's question is d) All of the above. Media serves as a key player in the political and democratic process, reporting news, serving as a linkage institution that connects government with the people, and helping set the public agenda. Furthermore, it engages the community by informing citizens about important events and interventions that may necessitate action from the public or governmental response.

Within the realm of risk communication, the media's role is crucial as it signals when citizens should be informed about potential dangers and guides them to respond appropriately, thus influencing their behavior and perception regarding certain risks. This is essential for ensuring public safety and awareness in times of crises or emergency situations.

User OmaymaS
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