Final answer:
Audience analysis involves understanding and tailoring messages to the preferences and expectations of the audience, making option (d) Tailoring messages to the audience the correct answer.
Step-by-step explanation:
Audience analysis is a critical concept in professional communication and marketing, where it refers to the practice of understanding the people who will receive your message. It involves determining the cultural, social, and personal factors that influence how your audience will perceive your message, as well as their expectations of it. This can entail assessing audience preferences, conducting surveys to gather data, evaluating message effectiveness, and ultimately, tailoring messages to the audience, to ensure it aligns with their values, expectations, and level of understanding.
The correct answer to the question "What is audience analysis?" with the options provided would be (d) Tailoring messages to the audience. This is because the essence of audience analysis lies in customizing the communication to meet the specific needs and expectations of the audience. By understanding the audience's culture, what they want to know, their existing knowledge, and what is important to them, you can craft a narrative or message that is more likely to resonate and be effective.