Final answer:
Rhetorical criticism must consider the context, audience, and purpose of rhetorical artifacts, focusing on the rhetorical strategies and broader cultural factors influencing its creation and reception.
Step-by-step explanation:
According to Brockeriede's views on rhetorical criticism, the emphasis should not be on the objective analysis of rhetorical artifacts or the intent of the speaker over the audience, nor should it solely focus on the speaker's credibility. Rather, rhetorical criticism must consider the context, audience, and purpose of rhetorical artifacts. This involves identifying the rhetorical situation, including the audience, purpose, and context, as well as choosing the rhetorical strategies such as ethos, logos, and pathos to effectively communicate with the audience. Analyzing rhetorical artifacts also includes thinking critically about the text, recognizing the genre conventions, and considering the broader cultural and situational influences on how the rhetoric is crafted and received. Critical response in rhetoric necessitates an understanding of how an artifact operates within its rhetorical situation and how it aims to persuade or convey its messages.