Question

What does Burke say about identification

a) Identification is only relevant in interpersonal relationships
b) Identification is irrelevant in communication
c) Identification is the process of emphasizing differences
d) Identification is the basis of persuasive communication

Answer 1

According to Burke, identification is the basis of persuasive communication.

Step-by-step explanation:

According to Burke, identification is the basis of persuasive communication. When someone identifies with another person or group, they are more likely to be influenced by their message. Identification is the process of finding similarities, commonalities, or shared values between the communicator and the audience.