Question

To improve your landing page experience, you may want to:

a) Increase page load time
b) Add irrelevant content
c) Use pop-up ads
d) Align the content with the ad's promise

Answer 1

D: align the content with the ad's purpose

Step-by-step explanation:

A makes people wait, which isn't good and makes people annoyed. B basically makes your target audience think "oh this isn't for me" as if half of your content is one thing and half of it is another thing, they will most likely be dissatisfied half the time. C will increase loading times, and ads are always hated. Pop up ads are intrusive unlike ads off to the side, so they will make people extra irritated. They will generate revenue, but the question asks what will improve the experience, not the profits. D makes it so that people get what they expect and will probably spend more time there/interact more.

Answer 2

To enhance landing page experience, content should be aligned with the ad's promise, ensuring that the landing page reflects what the ad advertised.

Step-by-step explanation:

To improve your landing page experience, the most effective strategy would be to align the content with the ad's promise. This means that the content on your landing page should directly reflect and fulfill the expectations set by the ad that the user has clicked on. If your ad suggests a selection of footwear, the landing page should feature the footwear advertised, information about it, and possibly customer reviews and related items. It is not likely that all 20 pages would advertise footwear on them unless they were all part of a coordinated campaign specifically focused on selling footwear. Varying ads and landing pages are common, especially in larger campaigns aimed at different audiences or offering a range of products.