Question

How does affinity audiences, detailed demographics, and in-market audiences work?

a) They don't affect ad targeting
b) They are used for negative targeting
c) They help refine audience targeting
d) They are only applicable in video ads

Answer 1

Affinity audiences, detailed demographics, and in-market audiences are targeting options that help refine audience targeting in digital advertising.

Step-by-step explanation:

Affinity audiences, detailed demographics, and in-market audiences are all targeting options used in digital advertising. They help refine audience targeting by allowing advertisers to reach specific groups of people based on their interests, behaviors, and purchase intent.

Affinity audiences are created based on users' overall interests and are used to target people based on their lifestyle and hobbies.

Detailed demographics allow advertisers to target specific demographic segments like age, gender, and income. In-market audiences target people who are actively researching and considering making a purchase in a specific category.

These targeting options can be used in various types of digital advertising, including video ads, display ads, and search ads.