Final answer:
The question discusses how the brain processes and encodes visual information, with emphasis on how semantic processing of verbal information often leads to better memory retention compared to solely visual or acoustic encoding.
Step-by-step explanation:
The question refers to the process of how the brain encodes visual information when you flashed the word a 'ball' in the right visual field only. When considering the types of encoding that would give the best memory of verbal information, CraiCraig and Tulving's experiments suggest that semantic processing, which involves the meaning of words typically results in a stronger memory trace compared to visual or acoustic processing.
The sensory memory retains a brief trace of the visual input, while short-term memory allows for active retention of information. Visual encoding is stronger for concrete high-imagery words versus abstract, low-imagery words due to the mental images we form when encountering them, enhancing their memorability.