Final answer:
To attract online shoppers, businesses should focus on compelling headlines, engaging introductions, and the use of media such as images and videos to break up text and add interest.
Step-by-step explanation:
The three main ways of attracting the attention of online shoppers involve creating compelling headlines or titles, crafting an engaging introduction, and using media such as images, videos, and infographics. A strong headline is crucial as it draws potential customers and should accurately reflect the content it represents. An introduction should hook the reader by briefly introducing the topic and establishing credibility. To maintain the reader's attention and provide a dynamic reading experience, short paragraphs often feature various media forms that depict information graphically and support the text content. These strategies are supported by including hyperlinks to related content and a clear call to action to further engage the audience.