Final answer:
Viral videos are a good way to generate buzz about your company because they increase social media engagement and brand awareness. They are less expensive to produce and can reach a wide audience.
Step-by-step explanation:
Viral videos are a good way to generate buzz about your company because they can increase social media engagement, which is an important factor in creating brand awareness and reaching a larger audience. When a video goes viral, it is shared and viewed by a large number of people, which can lead to increased brand recognition and word-of-mouth marketing.
For example, a company may create a funny or entertaining video that resonates with viewers and compels them to share it with their friends and followers on social media platforms. This can result in the video spreading rapidly and reaching a wide audience, creating buzz and generating interest in the company.
In addition, viral videos are less expensive to produce compared to traditional forms of advertising or marketing. With the widespread use of smartphones and social media, anyone can create and share a video online, making it accessible to a global audience. This eliminates the need for expensive production costs and allows companies of all sizes to participate in viral marketing campaigns.