Final answer:
Objectives are the long-run and short-run performance targets a retailer aims to attain, and require clear, achievable strategies and planning to be realized.
Step-by-step explanation:
The correct answer to the question what are the long-run and short-run performance targets a retailer hopes to attain is C. Objectives. Objectives are specific, measurable, achievable, and time-bound aims that guide the actions and decisions of a business. They are set to ensure that the company's strategic direction is maintained with a clear target in sight. Once objectives are set, a retailer or any business will have to devise achievable and appropriate strategies and plans to attain these objectives. This requires planning and often involves the breakdown of these objectives into short-term goals and milestones, enabling a clear path towards achieving them.