Final answer:
Retail managers should evaluate and adjust their retail strategy during its development, and the survey design mentioned in the department store example represents a cluster sampling method. The correct option is b.
Step-by-step explanation:
The subject of the question is exploring the best approach that retail managers should take when developing a retail strategy.
When looking at different stages in the development of a retail strategy, retail managers should B) Evaluate and adjust the strategy as necessary based on a variety of factors including market trends, competitive actions, financial performance, and especially customer feedback.
It is essential for a retail strategy to be dynamic and adaptable to changes and new information in order to be successful. Ignoring customer feedback or avoiding market research can lead to missed opportunities and potential failure, while sticking to the initial plan without changes ignores the reality of an ever-evolving retail landscape.
Referring to the survey design question, if a department store manager selects specific departments at random and interviews all employees within them, this is referred to as a A) Cluster sampling method.
This approach is taken because it involves selecting groups (or 'clusters') and then surveying all members within those clusters. The correct option is b.