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A retailer's commitment to a type of business and to a distinctive role in the marketplace is its

A) Marketing Mix
B) Merchandising Strategy
C) Mission Statement
D) Market Segmentation

1 Answer

4 votes

Final answer:

A retailer's commitment to a type of business and to a distinctive role in the marketplace is its mission statement.

Step-by-step explanation:

The correct answer is C) Mission Statement. A retailer's commitment to a type of business and to a distinctive role in the marketplace is reflected in its mission statement. A mission statement defines the purpose and goals of a business, as well as the values and principles that guide its operations.

For example, a retailer may have a mission statement that focuses on providing high-quality products to its customers while maintaining excellent customer service. This commitment to quality and customer satisfaction sets the retailer apart from its competitors and helps shape its business practices and strategies.

The mission statement is an important tool for retailers to communicate their values and goals to their employees, customers, and other stakeholders. It helps provide clarity and direction, guiding decision-making and shaping the retailer's overall strategy and approach to the marketplace.

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