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An __________ is a retailer's commitment to a type of business and to a distinctive role in the marketplace.

A. Operational Strategy
B. Market Analysis
C. Value Proposition
D. Retail Concept

User Dudeman
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Final answer:

A retail concept is a retailer's unique identity in the marketplace, combining aspects like product assortments, and pricing. The correct answer is D. Retail Concept.

Step-by-step explanation:

An retail concept is a retailer's commitment to a type of business and to a distinctive role in the marketplace. The correct answer to the question is D. Retail Concept. This involves the combination of a retailer's product assortments, pricing policies, location, and the way it goes about promoting and selling its goods and services to create an unique identity within a market. For instance, a discount store competes by offering lower prices, thus its retail concept focuses on cost savings. Conversely, a boutique focuses on unique products and a personalized experience.

User AlbatrossCafe
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