Question

Those aspects of business that a retailer can directly affect, such as store hours and merchandise lines carried, are referred to as

A) Macroenvironmental Factors
B) Microenvironmental Factors
C) External Factors
D) Internal Factors

Answer 1

Microenvironmental factors are those aspects of business that a retailer can directly control or influence, such as store hours and merchandise lines carried.

Step-by-step explanation:

The answer to the question is B) Microenvironmental Factors.

Microenvironmental factors are those aspects of business that a retailer can directly control or influence, such as store hours, merchandise lines carried, pricing strategies, customer service, and marketing tactics. These factors are internal to the business and can be adjusted to meet specific objectives and customer needs.

On the other hand, macroenvironmental factors are external forces that affect the business but are beyond its control, such as economic conditions, political and legal factors, socio-cultural factors, technological advancements, and competitive forces.