Final answer:
To effectively launch new games, companies should emphasize the games' unique features and benefits to consumers, capitalizing on the temporary competitive edge that innovation provides in a market driven by technological advancements.
Step-by-step explanation:
When preparing to release new games, it is crucial to highlight the product's uniqueness and benefits rather than solely focusing on technical features, price, or competitors' weaknesses. Market competition fuels the pursuit of innovation, allowing a firm to carve out a temporary advantage and potentially earn above-normal profits by delivering products with desirable characteristics and cost-effective production. By emphasizing what makes a game unique and valuable to consumers, companies can leverage these attributes to capture the market's attention and differentiate themselves from the competition.
Using technology not just as a one-off tool but as a continuous resource for innovation ensures that a firm's advancements give it a competitive advantage both at the time of development and in the future. The history of technology in the marketplace, as evidenced by the progression from single-use agricultural products to reusable technologies, highlights the importance of continuous innovation in maintaining a competitive edge.