Final answer:
Historical representations of women in materials like the 1950 poster by Mikhail Solov'ev exhibit women as needing male support to hold positions of power, reinforcing perceptions of women as weak. Even contemporary advertising often reinforces gender-based stereotypes through domestic and submissive portrayals.
Step-by-step explanation:
Women in Advertising Historical Context
The question appears to pertain to the way women have been represented in advertising and promotional materials, historically being depicted as weak or in need of support from male figures. An example of this can be drawn from Mikhail Solov'ev's 1950 poster, which, despite showing a strong woman delegate making a speech, indicates through visual cues and text that her position is sanctioned by the authority of Stalin. Similarly, historical narratives like the one about Lucy Dare suggest that women's characters were often seen as shaped by external events, making them appear passive and submissive.
Modern advertising also contributes to perpetuating gender stereotypes, with women frequently shown in roles associated with domesticity, rather than leadership or intelligence. Music videos and other commercial media often portray women in dehumanizing ways, further reinforcing inequality.