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When conducting a micro-market test, which types of questions are essential to ask?

A) Questions about global economic trends
B) Questions about macro-level industry growth
C) Questions about specific customer needs and preferences
D) Questions about government regulations and policies

User Nobilis
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Final answer:

Micro-market tests should primarily focus on specific customer needs and preferences to understand consumer behaviors in a detailed manner. Government regulations and policies are also important to consider for operational and market environmental impact.

Step-by-step explanation:

When conducting a micro-market test, it is essential to ask questions about specific customer needs and preferences (C). These questions are crucial for understanding the particular workings within a market and can provide insights into consumer behavior, which is fundamental to making informed decisions about product offerings, marketing strategies, and business development. Unlike questions about global economic trends or macro-level industry growth, which are more broad and suited to macroeconomic considerations, micro-market tests need to focus on the granular details that impact a specific market segment or industry. Additionally, it's important to consider government regulations and policies (D) since they can directly affect the market environment and operational feasibility within a micro-market context.

User Ilovewt
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