Final answer:
In micro level industry assessment, the primary goal is to evaluate competitive and economic factors specific to an industry, considering aspects such as pricing, rivalry, and market structure. Option C best aligns with this approach. This is distinct from macroeconomic analysis, which focuses on broader economic trends and the use of governmental policy tools.
Step-by-step explanation:
When assessing the micro level industry, the primary goal is to evaluate competitive and economic factors within a specific industry or market segment. This may involve analyzing the activity of individual businesses, understanding the nature of competition, and studying the behavior of customers and suppliers.
To achieve this, we need to consider a variety of factors such as pricing strategies, the intensity of rivalry among existing competitors, the threat of new entrants, bargaining power of suppliers, bargaining power of customers, and the market structure which includes understanding whether the market is fragmented or consolidated, and the dynamics of competition like innovation and technological change.
Among the options presented, option C reflects this goal and set of factors the closest, stating that the goal is to evaluate competitive and economic factors, and factors to consider include pricing, rivalry, and market structure.
This is in contrast to macroeconomic analysis, which involves assessing the health and trends of the economy as a whole, including economic growth, unemployment rates, and inflation, and which considers the use of policy tools by governments like fiscal and monetary policy to manage macroeconomic objectives.