Final answer:
Buyer behavior research in the social-cultural environment focuses on Societal Values and Beliefs, examining how cultural norms and social trends influence consumer choices.
Step-by-step explanation:
Buyer behavior research in the social-cultural environment mainly involves Societal Values and Beliefs. This area of research focuses on how the norms, values, customs, and beliefs prevalent in a society influence consumer behavior. Factors such as legal implications, demand fluctuations, and technological advancements may impact buyer behavior as well, but they are not the primary focus of social-cultural environment studies. Instead, understanding how cultural shifts and social trends like marriage views, economic conditions, and lifestyle choices impact the choices consumers make is crucial for businesses targeting specific markets, especially in an era marked by significant changes in technology and globalization.