Question

As the manager of a new frozen yogurt store, Damon is asked to implement a rewards system that uses a fixed-ratio schedule. Which of the following should he use?

a) Reward after a fixed amount of time
b) Reward after a variable amount of time
c) Reward after a fixed number of responses
d) Reward after a variable number of responses

Answer 1

The choice for implementing a rewards system using a fixed-ratio schedule is: c) Reward after a fixed number of responses.

Step-by-step explanation:

In a fixed-ratio schedule, the reinforcement is delivered after a specific number of responses. This consistency in rewarding customers after a set number of purchases or visits encourages frequent engagement and loyalty. It ensures that every nth purchase or visit results in a reward, offering a clear incentive for customers to return and continue making purchases to achieve the fixed number of responses required for the reward.

Implementing a fixed-ratio schedule aligns with the goal of encouraging repeat behavior. It creates an expectancy where customers know that after a certain number of visits or purchases, they'll receive a reward, thus motivating them to continue engaging with the frozen yogurt store. This predictability can significantly influence consumer behavior, fostering loyalty and increasing customer retention by making the reward system transparent and attainable.

Ultimately, Damon should opt for a fixed number of responses as the basis for the rewards system to effectively leverage the principles of a fixed-ratio schedule, encouraging customer loyalty and repeat business.

Correct answer: c) Reward after a fixed number of responses.