Question

When consumers no longer pay attention to an ad that has become too familiar, the condition is called perceptual apathy.

A) Familiar Ad Disregard
B) Perceptual Familiarity Aversion
C) Apathetic Ad Ignorance
D) Familiar Stimulus Neglect

Answer 1

Perceptual apathy, also known as habituation, occurs when consumers no longer pay attention to an ad that has become too familiar. This can be seen in the cancellation of contracts between advertisers and athletes following a scandal.

Step-by-step explanation:

The condition described when consumers no longer pay attention to an ad that has become too familiar is known as perceptual apathy. It is also referred to as habituation, which is learning to get used to something after being exposed to it for a while. Habituation usually involves getting used to something that is annoying or frightening, but not dangerous. An example of perceptual apathy or habituation is when a famous athlete is involved in a scandal and advertisers cancel their contracts with them, as the athlete is no longer associated with positive feelings.