Question

________ involves using communications that are unexpected and unconventional in ways that target consumers in unexpected places.

A) Sensory marketing
B) Stealth marketing
C) Guerilla marketing
D) Viral marketing

Answer 1

Guerrilla marketing is an unconventional strategy that targets consumers unexpectedly, often in high-visibility locations, to create a memorable impact and generate buzz for the product or service. The correct answer is option C.

Step-by-step explanation:

The type of marketing that involves using communications that are unexpected and unconventional, targeting consumers in unexpected places, is known as Guerrilla marketing. Companies using guerrilla marketing strategies aim to catch potential customers off guard with novel and inventive advertising campaigns that are not only cost-effective but also memorable due to their unique approach.

An example of this would be a strategically placed flash mob promoting a new product in a busy city center where it garners high visibility and creates buzz. The correct answer is option C.