Question

When Jane, a typical shopper, looks at a search page, her eye travels across the top of the search result, returns to the left of the screen, and they travels down to the last item shown without scrolling. Marketers refer to this as the:

A) golden triangle.
B) sweet spot.
C) attention zone.
D) sales position

Answer 1

The pattern described where a shopper's eye follows across the top and then down a search page is referred to as the 'golden triangle' in marketing.

Step-by-step explanation:

When Jane, a typical shopper, looks at a search page and her eye follows a specific pattern across the top and then down the page, marketers refer to this as the golden triangle.

The golden triangle reflects the area of a webpage that receives the most attention from viewers, suggesting that placing important content or listings within this area can increase the likelihood of it being noticed and interacted with by users. This concept is essential in digital marketing strategies and aligns with eye-tracking studies that map where users tend to focus when browsing web pages.