Question

While most automobile companies want to be viewed as being stylish or safe, Subaru appealed to dog owners in a series of innovative advertisements. This was part of Subaru's:

A) positioning strategy.
B) market segmentation.
C) consumer profiling.
D) primary research.

Answer 1

The correct answer is A) positioning strategy. Subaru strategically positioned itself as a brand that appeals to dog owners in its advertisements.

Step-by-step explanation:

The correct answer is A) positioning strategy.

Positioning strategy refers to the way a company wants to be perceived by its target market.

Subaru's appeal to dog owners in its advertisements is an example of how the company strategically positioned itself as a brand that caters to the needs and preferences of dog owners.

By focusing on the needs and wants of a specific group of consumers (in this case, dog owners), Subaru was able to differentiate itself from other automobile companies and create a unique positioning in the market.