Question

In 1957, an experiment in a drive-in movie showed that increases in sales of popcorn and Coca-Cola were measured after subliminal messages encouraging viewers to use those products had been inserted in the movie Picnic. These findings:

A) demonstrated that consumers' minds had been "broken into and entered."
B) were false; research executives admitted they had fabricated the findings.
C) subsequently were supported by a number of other research studies.
D) gave the first irrefutable proof of the power of subliminal persuasion on consumer actions.

Answer 1

The experiment in the drive-in movie in 1957, which showed increases in sales of popcorn and Coca-Cola after subliminal messages were inserted, was subsequently supported by other research studies.

Step-by-step explanation:

The subject of this question is Social Studies.

In 1957, an experiment in a drive-in movie showed that increases in sales of popcorn and Coca-Cola were measured after subliminal messages encouraging viewers to use those products had been inserted in the movie Picnic. These findings subsequently were supported by a number of other research studies.

Therefore, the correct answer is option C) subsequently were supported by a number of other research studies.