Question

Jill has been buying most of her clothes from a store that perpetually advertises 30% off. She has come to expect it, and no longer pays attention to the discount. This is an example of:

A) accessibility.
B) adaptation.
C) attrition.
D) autoresponse.

Answer 1

Jill's disregard for the perpetual 30% store discount is an example of 'adaptation', wherein she has become desensitized to this marketing strategy.

Step-by-step explanation:

Jill's behavior in becoming accustomed to the 30% discount and no longer paying attention to it is an example of adaptation. Adaptation in a consumer context refers to the process by which consumers become desensitized to marketing stimuli such as perpetual discounts. When a discount or promotional offer becomes a norm, consumers may no longer perceive it as a special deal, resulting in a diminishment of its effectiveness as a sales strategy.