Question

Victor, the president of a company that specializes in women's fragrances, ensures that each of the bottles looks appealing, is nice to touch, and (of course) has an appealing smell. This way, each consumer will have a positive experience with the company's products. Victor is engaging in:

A) sensory marketing.
B) sensation marketing.
C) atmospheric marketing.
D) appeal marketing.

Answer 1

Victor is engaging in sensory marketing by focusing on creating an appealing experience for consumers through sight, touch, and smell. This approach aims to evoke positive emotions and strengthen the consumer-product connection.

Step-by-step explanation:

Victor, the president of a company specializing in women's fragrances, is engaging in sensory marketing. This type of marketing focuses on creating appealing experiences for the consumer through their senses, including sight, touch, and smell. The aim is to evoke positive emotions and connection with the product, thereby increasing the likelihood of purchase and satisfaction.Storefront displays and interior designs are often studied by marketers to enhance the customer's experience and manipulate emotions, further contributing to effective sensory marketing. These strategies are intertwined with psychology, business, and geography to build a strong consumer-product relationship.Not only do the physical aspects of the product, such as the design of the bottle and the fragrance itself, play a role in sensory marketing, but intangible aspects like reputation, advertising, and location can also create product differentiation in the minds of consumers.