Final answer:
Ambient scent is suggested to influence moods and consumer cognitions, and is an element of peripheral route persuasion, which includes cues like celebrity endorsements but not factual information.
Step-by-step explanation:
It has been suggested that ambient scent can influence moods and consumer cognitions. When it comes to different cues used in peripheral route persuasion, factual information is not typically included, as this type of persuasion leans more towards emotional appeal and less towards logical details. Examples of peripheral cues include celebrity endorsement, positive emotions, and attractive models. Instead, facts and data are elements of central route persuasion, which involves a more thoughtful and rational consideration by the consumer.
Moreover, businesses utilize various strategies that intersect psychology, geography, and business to evoke emotional or cognitive responses to further their interests. For instance, clever storefront displays are designed to manipulate a shopper's emotions and create an image that a product will not just be useful but will also confer status and enhance a customer's life. Thus, both the physical landscape, such as architecture and product logos, and the atmospheric elements, like ambient scents, contribute significantly to the consumer's experience and their subsequent behavior.