Question

Erica drives by a compelling billboard while driving on the 401 highway in Ontario. As she goes by, she finds that the print is too small to read. This demonstrates the principle of:

A) differentiated advertising.
B) sensory adaptation.
C) absolute threshold.
D) visual orientation.

Answer 1

Erica's difficulty reading the small print on a billboard while driving illustrates the principle of absolute threshold, which is the minimum stimulus intensity needed to be detected.

Step-by-step explanation:

When Erica drives by the billboard and cannot read the print because it is too small, this demonstrates the principle of absolute threshold. The absolute threshold is the minimum level of stimulus intensity needed for a stimulus to be detected; in this case, the print size must be large enough to be perceived by someone driving at highway speeds. Since Erica couldn't detect the stimulus (the writing on the billboard) due to its size, it was below her absolute threshold for visual detection at that moment.