Final answer:
Our preferences for brands like Coke over Pepsi are shaped not only by taste but also strongly by perception, which can include influence from advertising strategies and existing reputation.
Step-by-step explanation:
According to neuromarketing research, our ultimate preferences for a brand such as Coke over Pepsi are influenced not only by the taste of the product but also by perception. This concept is highlighted in the hypothetical election for Soft Drink Commissioner, where despite the presence of more Coca-Cola party candidates, which might indicate a larger fan base, the single Pepsi candidate wins. This outcome can be explained by the fact that the Coca-Cola vote was split among four candidates, allowing for a concentrated vote for Pepsi. Furthermore, advertising strategies employ methods to shape our preferences at an intangible level, such as brand reputation and consistent messaging across various platforms, contributing to a consumer's overall perception and ultimate preference.