Final answer:
The sensory elements in Omni Hotels are examples of sensory marketing, a strategy aimed at creating a memorable brand experience by stimulating the senses and evoking emotional responses, which is part of a broader branding and customer experience strategy.
Step-by-step explanation:
The elaborate floral displays, the scent of lemongrass and green tea in the lobby, eucalyptus bath salts, and curated items in the Sensation Bars at Omni Hotels all contribute to an immersive guest experience. This approach centers around stimulating the senses to create a memorable impression of the brand, influencing the guest's perception and their experience at the hotel.
Therefore, this strategy is an example of sensory marketing, where the sensory elements are carefully designed to align with the brand's identity and to evoke certain emotional responses from the customers, ultimately aiming to improve customer satisfaction and brand loyalty.
Specific scents, like that of lemongrass and green tea, are known to be associated with memories and places, thereby providing a form of emotional or cognitive response. The Omni Hotels are using place product packaging to ensure that their customers receive a consistent brand message throughout their experience, which can increase the likelihood of repeat business. This is a crucial part of branding and customer experience, combining elements of geography, psychology, and business strategy.