Final answer:
The five main attributes of a new app that influence adoption according to the Diffusion of Innovation theory are relative advantage, compatibility, complexity, observability, and trialability. Each attribute can impact the speed and extent of diffusion of the app.
Step-by-step explanation:
The five main attributes of a new, innovative and more advanced app that will influence the rate of adoption according to the Diffusion of Innovation theory are:
- Relative advantage: This refers to the perceived improvement or advantage that the app offers compared to existing alternatives. If the app provides significant benefits such as better fitness tracking accuracy or personalized nutrition recommendations, it is more likely to be adopted quickly.
- Compatibility: The app's compatibility with existing technologies and users' lifestyles is important. If the app is easy to integrate into people's routines and works well with their devices, it will be more readily adopted.
- Complexity: The app should be user-friendly and easy to use. If it has a steep learning curve or requires extensive training, it may hinder adoption. Simplicity and intuitiveness are crucial.
- Observability: The benefits of the app should be visible and easily demonstrable to potential users. If they can see tangible results or witness others using the app successfully, it creates social proof and enhances adoption.
- Trialability: The app should allow for trial and experimentation. If users can try the app for a limited period or with a low commitment, they are more likely to explore its features and benefits, increasing the chances of adoption.
Each attribute can influence the speed and extent of diffusion of the app. If an app excels in all these attributes, it will likely have a faster and broader diffusion. However, weaknesses in any of these attributes may slow down adoption or limit the extent of diffusion.