Final answer:
Two phrases crucial for STWW sellers are "Bring to Life" (BTL), emphasizing the use of vivid, sensory language for product descriptions, and "Moral of the Story" (MOTS), which encourages sharing relatable experiences to connect with clients. Together, they help make communication more effective and engaging, ultimately improving sales outcomes.
Step-by-step explanation:
The two phrases that should resonate with a STWW seller are "Bring to Life" (BTL) and "Moral of the Story" (MOTS). BTL is akin to the creative writing principle of "Show don't tell", which emphasizes the use of specific, concrete language that invokes the physical senses rather than abstract words that convey thoughts. This approach allows the seller to illustrate products or services in a way that makes them come alive to the customer, effectively boosting engagement and interest. MOTS, on the other hand, involves drawing from one's experiences to share stories that have a clear lesson or takeaway, which helps create a strong connection with potential clients and can assist in overcoming objections through relatable narratives.
When applied to selling, these concepts can improve a seller's approach by making communications more tangible and relatable. By integrating these strategies, a seller can enhance their ability to build credibility, forge relationships, and ultimately achieve sales goals. As a result, the correct answer to the question posed is "C) Bringing Tangible Value (BTV) and Mastering Objections Through Stories (MOTS)".