Final answer:
Attribute substitution argues that when frequency information is not available, individuals will rely on the most salient information in memory.
Step-by-step explanation:
The subject of this question relates to Psychology. The question is discussing the concept of attribute substitution and how it affects decision making based on available information in memory. The correct answer is salient. Attribute substitution argues that when frequency information is not available, individuals will rely on the most salient information in memory. Salient information refers to information that stands out and captures our attention. For example, if someone is asked to estimate the likelihood of a plane crash, they might rely on vivid, recent, or consistent examples of plane crashes they have seen or heard about, even if those examples are not representative of the actual frequency of plane crashes.