Question

The marketing function's main concern is with:

A.producing goods or providing services.
B.assessing customer wants and needs.
C.procuring materials, supplies, and equipment.
D.performing economic analysis of investment proposals.
E.securing monetary resources.

Answer 1

The marketing function primarily focuses on assessing customer wants and needs, as it connects the production of goods and services with consumer demand and preferences.

Step-by-step explanation:

The main concern of the marketing function is assessing customer wants and needs. This encompasses understanding what customers require, what they value, and how they can be reached. The marketing function serves as a bridge between the production of goods and services and the consumer, aiming to fulfill consumer demands and preferences in an efficient and effective manner.

This involves a variety of activities including market research, product design, advertising, sales, and customer service. By contrast, producing goods or providing services, procuring materials, performing economic analysis, and securing monetary resources are generally functions associated with other departments of a business, such as operations, finance, and strategic planning.