Final answer:
The statement that the operations function exists only in goods-oriented firms is false. Operations are crucial in all types of organizations, including both goods-producing and service-providing firms, for efficiency and customer attraction in a market-oriented economy.
Step-by-step explanation:
The notion that the operations function exists only in firms that are goods-oriented is false. Operations management is a critical part of both goods-producing companies and service-oriented firms. In a market-oriented economy, operations within a company are essential for attracting more customers and producing more efficiently, regardless of whether the firm is involved in the goods market or provides services. This includes decisions on production, service delivery, equipment management, and many other aspects that can either be in a manufacturing plant or within a service provider's organizational structure. In both scenarios, firms strive to optimize their operations to gain a competitive advantage.