Final answer:
The statement is false as 'earned' media entails exposure gained without direct payment, such as word-of-mouth and news coverage, in contrast to 'paid' media which includes traditional paid advertising.
Step-by-step explanation:
The statement "'Earned' media is exposure your brand has paid for, e.g., advertising or promotions" is false. 'Earned' media refers to publicity gained through promotional efforts other than paid advertising. Instead, it includes things like word-of-mouth, customer reviews, or news coverage resulting from public relations work.
'Paid' media, on the other hand, is when a company pays for advertising and promotional activities, such as the examples given with Coca-Cola and Miller beer in synergistic advertising practices.