Final answer:
To respond to the success of competitors with live video after a content audit, create distinctive live video content that aligns with your brand, refine your angle, and employ interactive elements like live polls to engage the audience.
Step-by-step explanation:
If you've noticed through a content audit that your competitors are finding success with live video and you have yet to explore this avenue, it may be worthwhile to consider integrating live video into your content strategy. Firstly, analyze what aspects of live video are resonating with their audience and consider how you can apply similar tactics while bringing your unique angle to it. You could create a documentary or a live video series that highlights significant events or processes related to your brand or industry.
Next, review your communications and look at the benchmarks for 'Skillful' Rhetorical Choices to ensure you are presenting your subject and angle in the best light to appeal to your audience. You may need to refine your angle or include multimedia components to enhance your messaging. Additionally, it's crucial to plan how to access the audience or platform where you will broadcast your live videos.
Finally, to further engage your viewers, consider employing interactive elements during your live videos such as live polls, surveys, and Q&A sessions to make the experience more engaging and personal for your audience. Incorporating visuals and media can also be highly effective, whether it's through supporting graphics, charts, or other visual aids that complement your live content.