Question

Sodo Cola is a leading manufacturer of soda. The firm believes in making the products visible and continually attempts to place its products in as many outlets as possible. In the context of distribution intensity, what type of distribution strategy is the firm using?

A)Expansive
B)Intensive
C)Selective
D)Territorial
E)Exclusive

Answer 1

Sodo Cola is using an intensive distribution strategy to maximize their product’s availability by placing it in as many outlets as possible.

Step-by-step explanation:

When Sodo Cola endeavors to make its products available in as many outlets as possible, it is employing an intensive distribution strategy. This strategy focuses on maximizing product availability and is characterized by placing a product in as many venues as one can. As opposed to exclusive or selective distribution, where products are only sold at specialized stores or limited locations, intensive distribution aims for widespread market coverage. This approach is often used for consumer goods that require high brand visibility and recognition. Sodo Cola's approach to distribution aims to reach as many consumers as possible, thus making it an example of an intensive distribution strategy.