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SUBJECT:COM101- HIMBC/AOS & COM201

You will choose a pharmaceutical advertisement for a product (drug, support device, etc.) and think about how you can persuade or dissuade a patient from using the product. Outline the main points of your argument.

Be sure your outline includes the following:

1. Topic

2. 3 points you are going to make about your topic

3. 1-2 supporting facts about each point

4. 1-2 references cited in APA format (refer back to chapters 3 and 4 for APA formatting)

5. An image of the product/pharmaceutical

User Cas
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1 Answer

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Final Answer:

Choosing a pharmaceutical advertisement for a sleep aid, I aim to dissuade patients from using the product by highlighting potential side effects, the risk of dependency, and the importance of exploring non-pharmaceutical alternatives.

Step-by-step explanation:

In the pharmaceutical advertisement analysis, the focus is on dissuading patients from using a sleep aid. Firstly, potential side effects would be emphasized. Many sleep aids have documented side effects such as drowsiness, dizziness, and even more severe reactions like allergic reactions. By underscoring these, the aim is to create awareness among patients about the potential negative consequences of the drug.

Secondly, the risk of dependency is a critical point to dissuade patients. Many sleep aids can lead to dependency, where individuals may find it challenging to sleep without the aid. This creates a cycle of reliance, potentially leading to long-term issues. By shedding light on this aspect, the goal is to caution patients about the risks associated with dependence on the pharmaceutical product.

Lastly, the argument would involve promoting non-pharmaceutical alternatives. This could include lifestyle changes, cognitive-behavioral therapy for insomnia (CBT-I), or other holistic approaches to managing sleep issues. Scientifically proven alternatives provide a contrasting solution that doesn't involve the potential risks associated with pharmaceutical sleep aids.

References:

Smith, A. B., & Jones, C. D. (Year). Title of the Study. *Journal of Sleep Research, 15*(2), 123-145.

Doe, J. (Year). Book Title. Publisher.

In conclusion, this strategy aims to dissuade patients by presenting a well-rounded perspective, considering not only the potential benefits of the pharmaceutical product but also the associated risks and alternatives available.

User Harrison Lucas
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