Final answer:
The 'cradle-to-grave' advertising strategies define a marketing approach targeting customers throughout their lives to build brand loyalty. It's important as it contributes to business stability and brand recognition. Modern advertising heavily relies on visual cues and consistent messaging across multiple platforms.
Step-by-step explanation:
The term 'cradle-to-grave' advertising strategies refers to a marketing approach where a company targets customers throughout the entire span of their lives, beginning at early childhood and continuing through old age. This long-term strategy is designed to create and maintain brand loyalty over decades. According to Schlosser, this concept is important to a business because it helps in building a strong, lifelong customer base which can increase the predictability and stability of company earnings.
Product Advertising and the Attention Economy show us that in our visually saturated world, graphic images and brand logos play a significant role in capturing consumer attention. With the advent of television and print advertising evolution, advertisers started to heavily rely on visual stimuli to connect with consumers. As seen in the case of Miller beer's synergistic advertising practices, it is clear that a consistent message across a variety of platforms is a key strategy for brand recognition and market penetration.
Businesses need to adapt to the changing landscape of consumer attention, utilizing methods such as associative learning where they link their products with desirable attributes or contexts. As mentioned in the example of car commercials with attractive models, businesses believe that by creating positive associations, consumers will rate their products more favorably. This ties into the larger theme of marketing that influences consumer beliefs and potentially manipulates them to favor certain brands or products, which is why a long-term advertising strategy is considered crucial for business success.